KRISP FRESH LIVING

Rebranding KRISP from start to finish—and launching it in the heart of Orange County, CA.

 
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ABOUT THE COMPANY

Located in Irvine, CA, KRISP Fresh Living is passionate about bringing a fresh lifestyle to Orange County.  Their popularity first started back in 2014 with their organic, cold-pressed juices and superfood bowls + smoothies.  Since their rebrand and launch of the new location in 2017, their menu has expanded to offering a wide variety of premium coffee, gourmet juices, and freshly prepared foods.

 
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ROLE

I first joined the KRISP team back in 2014 when they were just starting out.  As their first full-time design/creative hire, I wore many hats during the early stages of the blooming company.  My main role as the head graphic designer meant that I was responsible for creating all assets for print, web, and social media.  I was doing everything required to create those assets, such as setting up photoshoots for our campaigns and being the photographer for those shoots.  When the time came for a major rebrand of the company, I played a much larger role as Creative Director and led the vision from start to finish.

 

THE ASSETS

Below are a few examples of the visuals I was responsible for.  At the beginning, KRISP's brand guidelines were not defined.  As I gained more experience throughout my years with the company, the more structured the brand became.  During the last 6 months of my time at KRISP, the company decided to close down their Newport store to completely rebrand and launch with a new store in Irvine.

e-mail blasts  •  detox booklet  •  web design (before + after)  •  promo material
various packaging  •  the rebrand of KRISP
 

I still keep in contact with the owners and am happy to say that business is booming! 🌻

 
 

E-MAIL BLASTS
 

 

DETOX BOOKLET

 

WEB DESIGN [BEFORE + AFTER]

 

PROMOTIONAL MATERIAL

 

VARIOUS PACKAGING

 
 
 

THE REBRAND OF KRISP