Create a holistic "well-being" brand experience for an existing brand.
Online dating apps have blown up within the past few years. I think it's safe to say the same can be said about beards—especially groomed beards. I chose to work on the brand Bristlr—a social dating/networking app "connecting those with beards to those who want to stroke beards." With the existing UI and branding, I felt that it needed some design changes that could potentially attract even more people to its brand. The app is not all that well-known, and it plays around with the current trend/lifestyle of the "rugged, bearded man."
As a part of the entire re-branding experience process, the new objective that I had planned for Bristlr to have was this:
"To create a better brand experience that allows its users feel more connected with the rest of the world, and to create a greater sense of community through the same interest of one thing—beards."
TO BE CONTINUED (2017)
This was a fun project I did back in 2015. With the experience and insights I've gathered since then, I have some new concepts I want to play around with for this project. Watch this space for an update on the project in the near future.